When it comes to buying insurance, we often look at the “price tag” first. It is natural to want to save money, especially on an intangible product you hope to never use. We see advertisements promising massive savings, quick results, and lower premiums, and the temptation to click “buy” on the lowest quote is strong.
However, viewing insurance solely as a commodity to be bought at the lowest possible price isn’t reality. An insurance policy is a contract designed to protect your assets and your future. When you prioritize the lowest premium above all else, you often strip away the very protection you need. That’s because these policies aren’t equal – and what they are removing to lower the cost may be the exact thing you need when a claim occurs.
The Illusion of Saving on Cheap Insurance
We often equate finding a deal on insurance with finding a deal on a hotel or a discount on a service. And if two products have the same specifications, buying the cheaper one is smart. Insurance does not work this way. A cheaper policy is rarely the same product as a more expensive one. The lower price almost always reflects a reduction in coverage, higher deductibles, or significant exclusions.
When you select the cheapest option, you are often assuming more risk yourself. You are betting that nothing major will happen. If that bet fails, the “savings” you accumulated over years of lower premiums can be wiped out in a single afternoon.
The “Underinsured” Trap
The most common pitfall of cheap insurance is becoming underinsured. This means you have a policy, but the limits are too low to cover the actual costs of a claim.
Consider liability coverage. This protects you if you are sued for damages or injuries you cause to others. State or local laws often mandate minimum liability limits for auto insurance, and the cheapest policies usually stick to these minimums. In a severe accident where medical bills and property damage escalate quickly, these minimums are exhausted almost immediately.
Once your insurance limit is reached, the insurance company’s obligation ends. You remain personally responsible for the remaining balance. This could mean wage garnishment, losing your savings, or even having to sell your home to satisfy a legal judgment.
Common Scenarios Where Cheap Policies Fail
To understand the real-world impact of inadequate coverage, we must look at specific scenarios where policy limitations become painful realities.
-
The Auto Accident and Liability Limits
Imagine you cause a multi-car accident on Interstate 40. You purchased the state minimum liability coverage to save $30 a month. The accident results in severe injuries to the other driver and totals their late-model luxury SUV.
The medical bills for the other driver reach $150,000, and the property damage is $60,000. Your “cheap” policy has a bodily injury limit of $25,000 and a property damage limit of $25,000.
- Medical shortfall: $125,000
- Property shortfall: $35,000
- Total you owe out of pocket: $160,000
That $30 monthly saving has now cost you a fortune. A more robust policy would have absorbed these costs entirely.
-
Homeowners Insurance and “Actual Cash Value”
In homeowners insurance, the difference between “Replacement Cost” and “Actual Cash Value” (ACV) is critical. Cheap policies often default to ACV for personal property or roof damage.
If a storm destroys your ten-year-old roof, an ACV policy will not pay for a new roof. It will pay for the value of a ten-year-old roof. Because roofs depreciate, you might receive a check for $2,000 to replace a roof that costs $15,000. You must find the remaining $13,000 yourself. A slightly more expensive policy with Replacement Cost coverage would have paid the full $15,000 (minus your deductible).
Evaluating Value Over Price
To protect your financial future, you must shift your mindset from “price shopping” to “value shopping.” Value represents the intersection of competitive pricing and robust protection.
Here is how to evaluate insurance policies effectively:
-
Assess Your Net Worth and Assets
Your insurance coverage should correlate with what you have to lose. If you own a home, have significant savings, or have high future earning potential, you are a target for lawsuits. Your liability limits should be high enough to protect these assets. Purchasing an Umbrella Policy—which provides extra liability coverage on top of your auto and home policies—is often a very cost-effective way to secure millions in protection.
-
Understand the Deductible Trade-Off
Raising your deductible is a safer way to save money than lowering your coverage limits. By accepting a $1,000 deductible instead of $500, you lower your premium without reducing the maximum amount the insurer will pay in a catastrophe. Ensure you always have the deductible amount saved in an emergency fund.
-
Review the “Perils” Covered
For homeowners and renters, check if the policy is “Open Peril” (covering everything except what is excluded) or “Named Peril” (covering only what is listed). Open Peril policies are broader and safer, though slightly more expensive. Ensure you have coverage for specific risks in your area, such as flood or earthquake, which are almost always excluded from standard policies.
-
Consult an Independent Agent
Comparing policies online can be confusing because the terminology varies. An independent insurance agent can compare quotes from multiple carriers for you. More importantly, they act as a professional advisor. They can explain the specific exclusions in a “cheap” quote and show you exactly what you are giving up for that lower price.
We Can Help
Insurance is a critical component of a sound financial plan. It functions as a firewall between a sudden disaster and your financial insolvency. When you erode that firewall by chasing the lowest possible premium, you compromise your security.
The goal is not to pay the most, but to pay for the right coverage. Contact Brandon Patterson on our team at brandon@ownbyinsurance.com to get started on comparing your risks to your coverage options.